1. Find a good lawyer.
Shortly after launching the business, we received a cease and desist letter concerning the use of our company’s name. We were unsure about the ramifications and what would be needed to be done to rectify it. If it were not for a competent business attorney with experience representing companies similar to ours, we could have lost more than just time and money. (We ended up changing the name to the current Socialfly.)
Partnering with a trustworthy attorney who is knowledgeable and savvy in helping entrepreneurs is pivotal. Establishing the right relationship is key, as the right or wrong advice can make or break your firm. Take your time, perform due diligence and don’t simply go with the cheapest option.